Where ideas live in colour

Wave is a fashion brand on a roll. We've been causing ripples since the early 1980s when we launched our first watch ranges and building momentum ever since, thanks to our ever-evolving repertoire of innovative designs, creating leading-edge branded merchandise. Our success continues to flow from our focus on the universal appeal of vibrant, dynamic colour, coupled with quality manufacturing, impeccable service, a keen eye for the right detailing and plenty of choice.

Wearing Wave is about saying goodbye to a grey world - and living in colour. This simple yet powerful ethos takes our brand from strength to strength, as every day more people around the world embrace Wave's creations as part of their personal style.

Today we enjoy highly successful collaborative relationships with global fashion brands and iconic companies such as Smiley and Disney, helping them create exclusive licensed accessories, as well as working with leading e-commerce retailers such as Inkfruit.